Engage with Your Audience

PURPOSE

Teach learners how to build relationships with current and potential customers on Facebook and Instagram.

LEVEL

This lesson is for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

LEARNING OBJECTIVE

Identify organic engagement tactics to build a relationship with your audience on Facebook and Instagram.

NOTES

This presentation is accompanied by lecture notes that have more information on a suggested narrative and interactions to spark conversation in the classroom.