Meta - The Evolution of Digital and Social Media Marketing - Presentation

Purpose

Explain the evolution of digital and social media marketing.

Level

This lesson is for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

 Learning objectives

 •     Explain the evolution of digital media.

 •     Identify the role data plays in the changed media and digital marketing landscape.

 Notes

This presentation is accompanied by lecture notes that have more information on a suggested narrative and interactions to spark conversation in the classroom.