Ibrahim Mousa Abed Rabboh

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Agency Learning Agenda Framework

Ibrahim Mousa Abed Rabboh

A guide to building, implementing, and using a learning agenda with clients.

This framework helps agencies work closely with their clients to answer important business questions through structured experimentation and measurement.
It focuses on identifying challenges, exploring opportunities, and using insights to drive growth.

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Learning Agenda Structure in Practice

1

Building a Hypothesis and Test Design

2

Case Studies

3

Utilize Existing Resources

4